A different perspective on analytics

About a week ago Disqus – the commenting platform we use on all of our sites – rolled out a new Analytics feature. Besides that it gives us a good overview of number of comments, likes, reactions and people they also express the amount of comments to something you can relate to in a different way:

So now we know that our fiftysix thousand comments on TV4.se equals eight times the book Moby Dick if you read them from first to latest. Sites with fewer comments are compared to a smaller unit: number of SMS.

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